Accor’s guest loyalty program went through a refresh in 2019/2020 that included a name change from Le Club Accor Hotels to Accor Live Limitless (ALL) and the launch of two new tiers of Diamond and Limitless.
Now, Accor has decided to increase the Diamond members’ points earning bonus to 100% from the variable Platinum one (roughly 75%).
You can access Accor’s page for tier benefits here and point earnings here.
READ MORE: Accor ALL Rate & Bonus Points Offers
Platinum & Diamond Point Earnings %:
The main difference between Platinum and Diamond was that Diamond members are eligible for a complimentary breakfast at participating properties worldwide, but only on weekends. Both get complementarity breakfast at Asia-Pacific hotels every day.
While you can earn Silver, Gold, or Platinum tiers by nights only, the Diamond status doesn’t count nights at all, only status qualifying points.
You need 26,000 status points to reach Diamond, which is 10,400 euros spent at full points earning Accor properties.
Accor Plus and ALL PLUS Voyageur/ibis subscription cards come with bonus elite qualifying nights and the ALL Signature with up to 1,000 bonus elite qualifying points monthly (essentially a fast track to Diamond).
Accor’s Subscription Products:
- Accor Plus – Asia Pacific (read more here)
- ALL Signature – Brazil (read more here)
- Ennismore Dis-loyalty – only Ennismore properties (read more here)
- ALL PLUS Voyager / ALL PLUS ibis – worldwide (read more here)
- ALL PLUS China – Mainland China
Conclusion
It makes sense for Accor to differentiate more between the Platinum and Diamond tiers, and bumping up the point earnings is probably the easiest to implement.
We have received some feedback about the Diamond complimentary weekend breakfast, especially in Europe and France, where hotels have decided and have been allowed to opt out of this benefit, and we are looking into this.
Overall, earning a 10% rebate on your Accor stays at a Diamond level is pretty decent.
