Marriott Rewards, for a long time, had an official soft landing policy or just renewed members at their existing level (sometimes for years) if they didn’t meet the official requirement.
Marriott back in September (read more here) published their 2024 soft landing policy, but soon after, removed the page (getting members to stay more unnecessary nights) and has now reenabled it again.
You can access Marriott Bonvoy here.
READ MORE: Marriott Bonvoy Rate & Bonus Points Offers
Marriott’s 2024 Soft Landing Policy:
What is Elite annual processing and when does it take place?
Each year, Marriott Bonvoy® works to ensure that all Members’ Elite status reflects all previous year’s qualifying activity.In January 2024, all Members will have their 2023 loyalty activity evaluated as follows:
- Members who achieved their existing Elite status again in 2023 will have their current status renewed through February 2025.
- Members who did not re-achieve their existing Elite status in 2023 will be offered one tier below their current status through February 2025. Members will see their new status in March 2024 and can enjoy their existing status through February 2024.
- Members who achieved a higher Elite status during 2023 already have a status expiration date of February 2025.
Marriott continues their long-lasting soft landing policy, i.e., your tier will only be downgraded one level regardless of how many nights you consumed within the previous calendar year.
Soft Landing Policy
- Ambassador – Titanium
- Titanium – Platinum
- Platinum – Gold
- Gold – Silver
Marriott Bonvoy Soft Landing Page:
Conclusion
I’m not sure why Marriott removed the soft landing policy page for four months when this policy has been in place for years.
Marriott used to roll over members with an existing tier sometimes for several years (my Platinum status was extended at least for four years in the mid-2000s without meeting the official criteria), and you could always buy back your status for a small number of points.
I am glad that Marriott has not ended this one-tier downgrade policy.
