British Airways launched an Avios Booster (Points.com product) in June 2023 (read more here) that allows you to multiply (read buy more Avios) previously earned Avios at a price.
Now, British Airways allows you to double, triple, or quadruple all the Avios you earned in 2023 (usually a shorter window), but only through January 13, 2024.
You can access BA’s page for buying Avios here.
Remember that British Airways, Iberia, Aer Lingus, Qatar Airways, and soon Finnair all use the same Avios, and you can move Avios between various accounts by linking them first via BA.
Offer:
Price:
You can choose the transaction you would like to boost. The price of a boosted Avios under this offer in USD is 1.2 cents each, which is about the lowest price you can buy from BA.
Conclusion
This is just another way for British Airways to sell more Avios that sidesteps the theoretical yearly limits.
Buying Avios can make sense, but it entirely depends on how you use them and if you have access to BA’s upgrade certs and availability waivers.
You have to remember that BA charges very high fuel/carrier surcharges on its premium awards, especially if you start the trip from the United States.
I have close to 600K Avios sitting in my account, so I am not going to buy any,
Terms and conditions of this offer:
This offer is only open to Members of the British Airways Executive Club (Eligible Participants). The offer is available from 00:01 (GMT) 11 January 2024 to 23:59 (GMT) 13 January 2024 only (the ‘Offer Period’). During the Offer Period, Participants will be able to boost eligible, previously unboosted 2023 transactions. Transactions must have been credited to Member’s British Airways Executive Club account between 1 January 2023 and 31 December 2023. Avios can only be boosted at Purchase and Gift Avios Application Form . This offer cannot be used in conjunction with any other Purchase Avios offer. In most cases, boosted Avios will be credited to the Purchaser’s British Airways Executive Club account immediately. However, there may be occasions where there is a delay of up to 3 working days in the Avios being credited to your account. The Executive Club Terms and Conditions and Conditions of Use apply to this offer and can be found here. British Airways reserves the right to cancel or amend the terms of this offer.